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Choosing Great Lakes Bay Publishing [to produce our Bay Regional Cancer Center custom-published magazine-brochure] meant quality, proximity, and familiarity. We knew their work through Great Lakes Bay magazine and other area publications. They knew our work, too, because we share the same community.
Kurt Miller, Director of Marketing and Public Relations, McLaren Medical Center - Bay Region
of Americans say custom publications indicate a company’s regard for its customers.
2009 Roper Public Affairs Survey
of Americans say custom publications help them better understand the sponsoring company.
2009 Roper Public Affairs Survey
of Americans say the information within custom publications helps them make better purchase decisions and 60% say that they’re more likely to buy from the company whose publication provided the information.
2009 Roper Public Affairs Survey
of Americans say they would rather receive company information in the form of interesting articles than in an ad.
2009 Roper Public Affairs Survey
of Americans say custom publications provide interesting information.
2009 Roper Public Affairs Survey
of marketers believe branded content is superior to direct mail, and 63 percent believe it is superior to public relations.
2010 Spending Study, Custom Content Council
More than six in ten (
) of consumers say they have bought something they saw mentioned or advertised in a custom publication.
2009 Roper Public Affairs Survey
Recipients of hospital-related custom publications feel much more favorable toward their local hospital than do non-recipients—from satisfaction with the hospital, to likelihood of recommending it to others, to feeling like the hospital keeps the community well informed.
2009 Roper Public Affairs Survey
of companies are shifting from traditional forms of advertising and marketing to custom media, also known as branded content, content marketing, or custom publishing.